| MARKETING THE ORGANIZATION |
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Consumer Advertising |
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Industrial Advertising |
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Institutional Advertising |
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Corporate Advertising |
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Financial Advertising |
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Recruitment Advertising |
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| ANALYZING AND PLACING THE MEDIA |
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Magazines |
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Newspapers |
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Television Cable |
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Radio |
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Outdoor |
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Specialized Media |
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| CREATING THE IDENTITY |
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Strategies and Campaigns |
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Product Names, Slogans, and Concepts |
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Trademarks and Logos |
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Letterheads, Envelopes, Business Cards, and Other |
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- Company Communications
- Materials
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Signage |
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Name-Change Programs |
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| REINFORCING THE SALES EFFORT |
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Product Packaging |
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Point-of-Purchase Material |
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Product Catalogues |
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Specification Sheets |
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Brochures |
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Sales Aids |
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Direct Response Presentations |
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Direct Mail Programs |
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| ESTABLISHING THE IDENTITY |
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Planning and Strategy |
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Public Relations Audits |
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Corporate Identity Programs |
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Issue Management |
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Spokesperson Training |
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| INFLUENCING THE MEDIA |
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National, Regional, and Local Media Relations |
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News Releases; Media Kits, Newspaper, Television, and Radio Features |
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News Conferences |
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| MAINTAINING FINANCIAL RELATIONS |
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Financial Media Contracts |
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Annual and Quarterly Reports |
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Corporate Brochures |
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Disclosure News Distribution |
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Structuring Stockholders Meetings |
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Communications with Analysis/Investment and Trust Specialists |
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| PRESENTING THE PRODUCT OR SERVICE |
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Videotapes |
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Motion Pictures |
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Slide Presentations |
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Displays and Exhibits |
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Multi-Media Presentations |
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Product Shows |
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| RESEARCHING THE KEY FACTORS |
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Market Research |
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Media Research |
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Attitude and Characteristic Surveys |
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Response and Success Measurement |
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Product Positioning |
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Focus Groups |
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Sampling and Product Testing |
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| CREATING THE TOOLS |
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Graphic Design and Illustration |
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Photography |
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Typography |
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Copywriting |
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Producing and Directing |
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Production Coordination |
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Distribution |
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| MERCHANDISING THE ADVERTISING |
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Market Plans |
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Special Market Strategies |
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Dealer Programs |
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Premiums and Incentives |
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Contests and Award Programs |
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Account Actuation Programs |
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Trade Show Planning and Coordination |
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| MOTIVATING THE ORGANIZATION |
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Internal Programs |
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Publications |
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Management Counsel |
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Creative Application |
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| CONTROLLING THE MESSAGE |
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Speeches |
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Public Service Spots |
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Radio & Television Programs |
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Audio Visual Programs |
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Motion Pictures |
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Newspaper & Magazine Articles |
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Analysis of External and Internal Communications Materials |
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Crisis Management |
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| SHAPING CONSUMER ATTITUDES |
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Community Affairs Programs |
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Advocacy and Issue Advertising |
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Educational Programs |
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Speakers Bureaus |
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Fund-Raising and Corporate-Giving Programs |
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Special Events |
